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| What do you do on your smartphone while on vacation? |
Smartphones! It’s a love – hate relationship for some when on vacation. Do you unplug or stay connected?
And the Smartphone survey says….
F orget the sunscreen, magazines and guide books, new research released by InterContinental Hotels Group (IHG) reveals that of more than 10,000 travelers across 13 countries worldwide, the must-have item for a vacation is your smartphone.
Smartphone were revealed as one of the most important items for two in five travelers’ to pack in their suitcases.
Just how important are Smartphones you ask?
According to the research by IHG® Rewards Club, nearly 40% of travelers agree that their smartphone is the most important item to take on holiday – and 67% agree that they will use it every single day. As a result, 1 in 10 travelers clock an impressive average of 70 hours online while on holiday – almost 20% of the actual time spent on a two week holiday.
Smartphones the postcard for millennials
The survey found that the smartphone is fast replacing the traditional postcard with 64% of respondents saying they use it to text friends and another 32% to Skype friends and family back home, while on holiday. However, recounting holiday experiences with friends and family still remains one of the most enjoyable ways of sharing a holiday, with one in ten travelers saying this is as enjoyable as the holiday itself.
Smartphones: Your research tool
Planning a holiday is, nearly, half the fun – (45%) of all travelers say it is the best part of a holiday and more than a third (37%) spend over a day researching a holiday.
Susanna Freer Epstein, Senior Vice President Customer Loyalty Marketing, IHG said:
“This research shows how mobile technology is revolutionizing the holiday experience – from enabling travelers to dream about and plan their holidays, to helping enjoy the trip itself and share their experiences with their friends and family.”
Keeping social and connected with your smartphone
The survey also uncovered that 42% of travelers check social media every day while on holiday, with 25% of them even saying they always check Facebook before going to sleep. Taking selfies is also increasingly becoming one of the most popular ways to share holiday experiences, with 25% of travelers surveyed saying they use their smartphones for holiday selfies.
The top ten uses of smartphones by vacation makers are:
- Checking work emails – 68%
- Navigation / Maps – 67%
- Texting – 64%
- Taking vacation photos – 51%
- Making calls – 42%
- Snapping pictures of meals – 35%
- Updating Facebook / Twitter – 32%
- Skype-ing friends/family – 32%
- Playing games – 27%
- Taking selfies – 25%
No worries about bringing your smartphone, iPad, computer or other tech device to Abalone Bay. We have free WiFi for your use.
What do you do on your smartphone while on vacation? Could you bare to leave it behind?
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